The shoe has stood the test of time and become a style synonymous with hip-hop fashion, and is still worn and name-checked in songs by rappers from all coasts including The Game, Kendrick Lamar, Tyga, Dom Kennedy, Machine Gun Kelly and Wiz Khalifa. Over the years the shoe shifted from being an elite basketball shoe to being a lifestyle sneaker, and became part of the West Coast hip-hop uniform in the 1990s after being famously worn by N.W.A., Snoop Dogg and characters in movies like Friday. Originally produced in 1917 as the “All Star”, the shoes were Converse’s first foray into the basketball market. Chuck Taylor was both a basketball player and a shoe salesman for Converse, and improved the shoe’s design and became the product’s spokesperson in the 1920s. The Converse Chuck Taylor is one of the most widely-known and best-loved shoes in the world. Streetwear brands have also paid homage, with Pigalle and Supreme both including Coogi-like prints in various collections in recent years. While the label’s popularity faltered after a botched licensing deal and questions about quality, there’s been a resurgence of Coogi’s popularity among the new generation of rappers with everyone from A$AP Mob to Drake to Mac Miller seen rocking the throwback sweaters. This is before it was commonplace for rappers to flex in high fashion getups, and at price points between $400 and $700 the Coogi sweater was considered a real luxury item at the time. While streetwear and high-fashion may be more pervasive in hip-hop these days, the rise of the sportswear trend has ensured that jerseys and jersey-inspired styles will always have a place.Īlmost everyone knows the line about “living better now / Coogi sweater now,” and it’s safe to say that Biggie single-handedly iconized the squiggly sweaters that Australian brand Coogi was making back in the early 1990s. The increased popularity led to an increased demand and a surge in counterfeits, which in turn led to decreased popularity in jerseys and sportswear for a period of time. In the early and mid-2000s, the jersey trend reached a fever pitch when rappers began favouring expensive throwback jerseys such as those produced by Philadelphia-based Mitchell & Ness. The style as it pertains to hip-hop is as timeless as sport itself, with a countless number of artists throughout history wearing jerseys spanning basketball, football, baseball and hockey. Other than the baseball cap, there are few pieces that represent the intersection of music, sports and fashion quite like the jersey. gave the brand the street cred and cool factor it needed to become popular among the youth, and a cultural relevance that has continued until today. wore the brand’s chino pants in the early ‘90s, Dickie’s officially became a part of pop culture’s fashion consciousness. Later, Dickie’s became a piece of gangwear popular in Los Angeles predominantly worn by Crips and Crip-affiliates, though the signature khaki colored chinos were neutral so other gang members - namely those belonging to Latin gangs - were known to rock them as well. They continued on to global expansion when Texas oilmen who were sent to work in Middle Eastern oil fields introduced the brand to the Middle East in the 1950s. government commissioned the company to produce millions of military uniforms. In the beginning, its specialty was bib and brace overalls, which it expanded upon during World War II when the U.S. Dickie’s reputation as one of the world’s biggest workwear manufacturers dates all the way back to 1918 when the company was cofounded by C.N.
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