![]() ![]() This growth has been driven in large part to health concerns and the perceived benefits of the product. Today, coconut water has grown to be global industry worth more than $300 million.īetween 20 global coconut water product launches increased by 540 percent, according to Mintel. When saline solution supplies grew short, coconut water was a close substitute used in IVs. Harmless Harvest has become a leader in a rapidly growing consumer category driven by shifts toward plant-based health and wellness.Ĭoconut water became known to Western societies during World War II. “We are excited to reach this milestone and partner with Danone Ventures, Mousse Partners and AccelFoods as we enhance our ability to offer the world more nutritious, organic and delicious food.” “Harmless Harvest was developed to force the conventional food industry toward a new set of standards that includes all stakeholders, from soil to stomach, with a demonstrable benefit for all,” said Justin Guilbert, co-founder of Harmless Harvest. Additionally, it is a Fair for Life certified company, meeting rigorous and independent benchmarks for environmental sustainability, fair wages, healthcare, and well-being. The round also included Mousse Partners, AccelFoods, and other existing and new shareholders.įounded in 2010 by Justin Guilbert and Douglas Riboud, Harmless Harvest conducts an ecosystem-based seed-shelf business model, meaning the business is invested in supporting its suppliers and employees, from the coconut growers in rural Thailand to employees in the U.S. Harmless Harvest, a San Francisco-based producer and marketer of fresh, minimally processed organic coconut water and probiotic beverages, has secured $30 million in growth capital through a round led by Danone Manifesto Ventures. ![]()
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